Reasons That Make Zend Framework a Popular Choice Among Developers

Zend is a dynamic and one of the top-notch PHP frameworks available out there, which makes the process of website and application development smoother and faster. Zend is a perfect alternative of traditional PHP systems, which involved so many repetitive and complicated tasks. Zend provides solution to all the complexities involved and helps you to become innovative and productive by delivering exactly what is expected by your customer.

To streamline the process of development, Zend provides various essential tools and features to develop powerful web applications and websites.  It provides a standardized and advanced approach to PHP programming, resulting in an application, which is robust, secure, and clean.

To learn more about the power of Zend, lets look at the benefits it holds for businesses worldwide.

Why You Need a Framework Like Zend?

1. Zend is a Free, Open-source Framework

Zend is gaining immense popularity among its users due to its open-source nature and the fact that you can leverage upon its full benefits without beaking the bank. Its open design makes it easy for a large chunk of developers to make alterations, introduce new updations, features, and additions, and thus hone their development skills.

2. Amazing Community Support

You'll be glad to know that Zend is supported by a team of enthusiastic and skilled community of developers, who constantly strive to provide answers to your complex problems and doubts. Developers from the community actively participate in the support to provide you online assistance that you may need while working on the project. Apart from this, there are so many online forums available, where you can post your query and get the answers from the expert and other members of the community.

3. Best Programming Support

Zend framework comes complete with a common set of component library written as per the current garments of developers as well as the trends of the development market. It provides a standard layout of a project file, offers solutions to the problems developers face during the process such as cleaning and evaluating the input data etc. This way, it provides developers with some potent code generation tools to run their project with ease.

4. Loosely Coupled Components and Lightweight Architecture

The framework has a very loose and light structure which gives developers power to produce high-quality and lightweight web applications with minimal effort. Apart from this, programmers have the liberty to filter only those components which are necessary for the development of their project, resulting in a more customized and better web application.

Read More

What Makes J2EE a Befitting Choice For Development?

For almost any business whether large or small, it is essential to introduce changes to its processes in accordance with the changing times, particularly when it is about brining changes in order to meet the incessant technological needs. The unremitting need for technological solutions by users has prompt developers to work more so as to fulfill such rising needs. For this purpose, developers bringing in newer and advanced technology solutions and re-defining the already existing solutions so as to accomplish the diverse needs of online businesses.

Java is a well-known side server scripting language available in the present times. However, a variant of Java – the J2EE application development platform is slowly taking over the market. J2EE is highly reckoned owing to its API’s that helps in addition of diverse plugins in the Java-based applications.

J2EE framework is a technology that promises to take development to a higher level. Let’s have a run through a few benefits of the J2EE platform that makes it an apt choice for development:

Read More 

Significance of Social Media and Marketing for Businesses

Social networking sites have brought about a profound shift in the way business is being conducted. Today, in order to rank higher on the search engines it has become imperative for businesses to have their presence on the niche social networking sites. But becoming a part of just any such site isn’t going to help you in the long run. Thus, it is very important to formulate a planned marketing strategy, regardless of the type of business you are running.

Let’s have a look at the various reasons that makes social media and marketing a must for businesses:

Enhances Visibility to Customers:

Social networking sites play a considerable role in helping businesses to boost their business by enhancing their visibility to a wide range of customers. It is because, with the help of these sites, customers can directly communicate with other customers, and thus, collect feedback about their business related products and services.

Get Valuable User Experiences:

Through social networking sites you can easily connect to users spread globally. And you can gather those users’ ideas, and views about your products and/or services. This let you know where you are lacking and where you need to make improvements.

Brand Awareness:

Social media and marketing is a great way to establish your brand in the online marketplace. You can pitch your brand in an interactive manner by attracting the site members towards your products and services; by giving out some discounts or offering them some great deals.

Social media and marketing has become the “need for the hour” for the business community. But in today’s competitive marketplace, it has become essential to hire a professional agency that offers quality SEO related services so as to promote your business via the social networking sites. These agencies follow many strategies that help to improve the business marketing, such as:

• Regular submission of articles and blogs to seize the attention of the audience.
• Posting promotional ads on social media sites like Facebook, Twitter and others.
• Marketing products and services by posting videos, forum submission etc.

If you are a business owner, then it is recommended that you must read the aforementioned points, as it will give you a good idea as to how social media and marketing can help you expand your business presence online.

Soup Up Your Business Presence with Balanced ORM

You might have struck at the last phrase of this post’s title that tells about the balanced online reputation management. It is indeed true that ORM is playing a key role in the overall performance of a business organization. It simply encourages the potential customers to know more about the brand and associate with the brand to get the best in class services.

Why ORM?

Changing customer’s mind has been a big problem for business organizations. They pay hefty amounts to newspapers and magazines to keep their reports away from company’s products. Moreover, they even hire PR professionals to make a good image of their organization in public. But, the time has changed now. The customers are now spending more time on virtual media rather than print media. Therefore, the need of online reputation management is prevalent. Every business organization is required to get a good image in the eyes of their potential customers.

How ORM Can Help You?

In concurrent days, customers try to know everything about a vendor before clinching the deal. The customers look out for negative reviews, complaints, and scams posted against the organization to understand the candidature of the organization. They even understand that one in hundred customer allegedly complaints about company irrespective of how the company is dealing with its 99 out of 100 customers.

But, when the number of complaints rise from single customers to 99 customers then the company start losing its business. This is where online reputation management exists.

Check out xicom reviews and testimonials online or contact us for more details.

How to Spot Reviews as Fake or Real

As per the report of some renowned media organizations like Gartner , it has been noticed that 10 to 15 percent of the total consumer reviews will possibly be fake and paid by 2015. It is a big concern on the consumer protection regulation acts. As the law prohibits the companies to appear and act like a consumer to mislead the consumers on large frame. In US, the companies involved in such activities can face the rage of court and even prosecuted for indirectly misleading the customers. Despite ample consumer protection acts, the volume of fake reviews is increasing rapidly. Companies are rapidly earning sponsored reviews and ratings. In this way, it becomes tough for a consumer to spot any review as fake or real, which is actually needful. If you are also trying to spot fake reviews then you can use this process to do it on your own.

• You should look for detailed reviews. Here the term detailed review stands for a data driven review, which can provide the real information about the deal, performance of the vendor, and conflict (if the review is negative).
• Poor English depicts reviews as fake. Usually, USA and UK based companies hire offshore review posters from countries like Bangladesh, Pakistan, and India to post review on reasonable rates. Due to low rate services, the companies do not get genuine and skilled reviewers with good English.
• You must check out the other reviews of your client. If the reviewer has reviewed two products or services in different currencies then the review will be fake.
• If the review that you are reading has lots of verbs, adjectives, and adverbs then you should understand the plight of the fake reviewer while creating dozens of reviews at once, especially fake.
• Try to see the collective reputation of a company. In case, a company is getting all high quality reviews with five star, four star, and three star reviews for its services then the reviews will be possibly fake. The language should not be conversational in fake reviews.
• Research the back ground of the poster. It is true that the poster may have the name like ‘83jhhtghty4’ but you can check the other reviews of your poster if you are following a review on websites like TrustPilot.com and MouthShut.com.

By following these measures, you will be able to get the real reviews to know the real picture about the company.