As per
the report of some renowned media organizations like Gartner
, it has been noticed that 10 to 15 percent of the total consumer
reviews will possibly be fake and paid by 2015. It is a big concern
on the consumer protection regulation acts. As the law prohibits the
companies to appear and act like a consumer to mislead the consumers
on large frame. In US, the companies involved in such activities can
face the rage of court and even prosecuted for indirectly misleading
the customers. Despite ample consumer protection acts, the volume of
fake reviews is increasing rapidly. Companies are rapidly earning
sponsored reviews and ratings. In this way, it becomes tough for a
consumer to spot any review as fake or real, which is actually
needful. If you are also trying to spot fake reviews then you can use
this process to do it on your own.
- You should look for detailed reviews. Here the term detailed review stands for a data driven review, which can provide the real information about the deal, performance of the vendor, and conflict (if the review is negative).
- Poor English depicts reviews as fake. Usually, USA and UK based companies hire offshore review posters from countries like Bangladesh, Pakistan, and India to post review on reasonable rates. Due to low rate services, the companies do not get genuine and skilled reviewers with good English.
- You must check out the other reviews of your client. If the reviewer has reviewed two products or services in different currencies then the review will be fake.
- If the review that you are reading has lots of verbs, adjectives, and adverbs then you should understand the plight of the fake reviewer while creating dozens of reviews at once, especially fake.
- Try to see the collective reputation of a company. In case, a company is getting all high quality reviews with five star, four star, and three star reviews for its services then the reviews will be possibly fake. The language should not be conversational in fake reviews.
- Research the back ground of the poster. It is true that the poster may have the name like ‘83jhhtghty4’ but you can check the other reviews of your poster if you are following a review on websites like TrustPilot.com and MouthShut.com.
By following these measures, you will be able to get the real reviews to know the real picture about the company.
