Soup Up Your Business Presence with Balanced ORM

You might have struck at the last phrase of this post’s title that tells about the balanced online reputation management. It is indeed true that ORM is playing a key role in the overall performance of a business organization. It simply encourages the potential customers to know more about the brand and associate with the brand to get the best in class services.

Why ORM?

Changing customer’s mind has been a big problem for business organizations. They pay hefty amounts to newspapers and magazines to keep their reports away from company’s products. Moreover, they even hire PR professionals to make a good image of their organization in public. But, the time has changed now. The customers are now spending more time on virtual media rather than print media. Therefore, the need of online reputation management is prevalent. Every business organization is required to get a good image in the eyes of their potential customers.

How ORM Can Help You?

In concurrent days, customers try to know everything about a vendor before clinching the deal. The customers look out for negative reviews, complaints, and scams posted against the organization to understand the candidature of the organization. They even understand that one in hundred customer allegedly complaints about company irrespective of how the company is dealing with its 99 out of 100 customers.

But, when the number of complaints rise from single customers to 99 customers then the company start losing its business. This is where online reputation management exists.

Check out xicom reviews and testimonials online or contact us for more details.

How to Spot Reviews as Fake or Real

As per the report of some renowned media organizations like Gartner , it has been noticed that 10 to 15 percent of the total consumer reviews will possibly be fake and paid by 2015. It is a big concern on the consumer protection regulation acts. As the law prohibits the companies to appear and act like a consumer to mislead the consumers on large frame. In US, the companies involved in such activities can face the rage of court and even prosecuted for indirectly misleading the customers. Despite ample consumer protection acts, the volume of fake reviews is increasing rapidly. Companies are rapidly earning sponsored reviews and ratings. In this way, it becomes tough for a consumer to spot any review as fake or real, which is actually needful. If you are also trying to spot fake reviews then you can use this process to do it on your own.

• You should look for detailed reviews. Here the term detailed review stands for a data driven review, which can provide the real information about the deal, performance of the vendor, and conflict (if the review is negative).
• Poor English depicts reviews as fake. Usually, USA and UK based companies hire offshore review posters from countries like Bangladesh, Pakistan, and India to post review on reasonable rates. Due to low rate services, the companies do not get genuine and skilled reviewers with good English.
• You must check out the other reviews of your client. If the reviewer has reviewed two products or services in different currencies then the review will be fake.
• If the review that you are reading has lots of verbs, adjectives, and adverbs then you should understand the plight of the fake reviewer while creating dozens of reviews at once, especially fake.
• Try to see the collective reputation of a company. In case, a company is getting all high quality reviews with five star, four star, and three star reviews for its services then the reviews will be possibly fake. The language should not be conversational in fake reviews.
• Research the back ground of the poster. It is true that the poster may have the name like ‘83jhhtghty4’ but you can check the other reviews of your poster if you are following a review on websites like TrustPilot.com and MouthShut.com.

By following these measures, you will be able to get the real reviews to know the real picture about the company.